Thursday, 18 October 2012

Painting the town pink this October

You have to be very absorbed in thought not to notice that this October the town centres are turning pink for the Breast Cancer Awareness month. My own town turned into a sea of pink last week, when Witney was celebrating its 11th annual Pink day.

This is usually a very succesful fundraising event, with a feelgood factor. It brings the community together.

The town centre is decked in pink, with a sea of the pink baloons and window displays.

As you go grocery shopping and are about to pick your favourite loaf of bread, you might have noticed that Burgen, the family favourite seeded bread brand, is going pink this October in support of Breast Cancer Care.

For the entire month of October Burgen will be donating 2p from the sale of every single loaf to Breast Cancer Care helping to raise awareness of this important charity, which provides expert, up to date information as well as emotional and practical support on all aspects of breast cancer and breast health to men and women across the UK.

During Breast Cancer Awareness Month in October, the charity’s pink ribbon logo will be featured on all Burgen packs, highlighting the partnership and encouraging food shoppers to help make a difference.    

The money raised by Burgen will go towards helping fund the many vital services that Breast Cancer Care provides for men and women affected by breast cancer such as a 24 hour helpline, regional workshops and its monthly Moving Forward seminars and diet & wellbeing sessions.

Burgen’s range of seeded breads contain a rich selection of nutritious ingredients, packed full of natural seeds and grains.   Known for its unusual taste and texture, Burgen bread is great for sandwiches, as toast or a snack and is available in three delicious varieties - Soya & Linseed, Buckwheat & Poppy Seed and NEW Sunflower & Chia Seed.    

Image credit: Burgen

So, by simply picking up a loaf of Burgen during your weekly shop you will be helping to support those living with breast cancer.

For further information on how you can support people facing breast cancer visit

At the beginning of October I had a surpise package with the Burgen Soya & Linseed bread. As I unpacked it, my younger son exclaimed "Bread!" and insisted on eating a slice there and then.
We all tried it, and loved the taste and texture. It has a generous amount of seeds, which makes the texture more appealing. The linseeds give it a slightly nutty flavour. The bread is very soft, but unlike some soft sliced bread that tastes like wool, this bread has a personality.

My older son liked it as a simple toast with butter.

My little man loved it in a simple cheese sandwich.

 By buying a loaf of Burgen you will be supporting a worthy cause. Buying products with the pink logo helps raise the awareness of Breast Cancer much better than changing your Facebook status with the supposedly cryptic references to inches, weeks and chocolate bars' choice which only trivialises the issue.

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