Chocolate hazelnut spreads are a popular choice for breakfast and pancakes, but do you know their sugar content? Award-winning food producer Kevin Bath has created JimJams after realising that 57 cubes of sugar went into his kids' favourite Nutella. That's an incredible amount of sugar. Makes you scratch your head in disbelief and dismay, doesn't it?!
Kevin, a father of two, has started a range of delicious spreads which contain 83% less sugar. And his produce is taking the supermarkets and health food shops by storm.
"People should be educated on the facts about sugar and clearer labelling is needed", said Kevin. "There's no point beating anyone over the head, but we do need to know more about what we're eating. For example, how much sugar is actually safe to have a day? If a product has 35g of sugar, what does it actually mean? people need to be better educated".
JimJams was the first brand to be certified by Sugarwise, and health campaigners hope that clearer food labelling will help cut the confusion for consumers and support the fight against the growing problem of obesity and sugar-related conditions such as tooth decay and type-2 diabetes (though of course sugar is not the only culprit. My Mum for example doesn't eat any sweet treats, is not overweight and is very active for her age, yet she was recently diagnosed with type-2 diabetes).
I have first come across JimJams when a jar of hazelnut chocolate spread was delivered inside a selection of Degustabox goodies. It was absolutely delicious, and we've all enjoyed it. Chocolate and hazelnut is a classic combination of flavours. Some of the best world chocolates contain these two ingredients, just think of gianduiotti.
My favourite way of eating the chocolate spread is to add it to a warm croissant. Total bliss!
I also used this spread as an ingredient for baking - see my recipe for Chocolate oat cookies.
I make a batch of strawberry jam every summer, but I also buy branded jams often enough.
JimJams Strawberry Jam is full of flavour and is made with reduced sugar. That's another top contender for a croissant's filling. It is a scrumptious jam, which could also be a perfect ingredient for many bakes and cakes, for example, a Victoria sponge.
If you haven't tried delightful spreads from JimaJams, I have a super giveaway prize for one of my lucky blog readers. One winner will receive six jars of JimJams Hazelnut Chocolate Spread.
To be in with a chance of winning, please fill in the Rafflecopter gadget.
The giveaway is open to the UK residents only.
Once the Rafflecopter picks the winner, I will contact them regarding address details, if they do not reply within 28 day, the prize will be allocated to another person.
Please don't forget to leave a comment, as it is the only mandatory step, I will make sure the winner selected by Rafflecopter has complied with T&Cs.
The prize will be dispatched by JimJams.
The giveaway will close on 15 June 2016 (at midnight)
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Disclosure: I received two jars of JimJams spreads for the purposes of testing and reviewing. All opinions are mine.