New Sticker Collection for Disney’s Club Penguin
Sticker packs featuring favourite characters give kids access to items to collect from the snow-capped virtual world’s Treasure Book
London, UNITED KINGDOM, 14 May 2012 – Disney’s Club Penguin today announces the launch of a new sticker collection featuring popular characters from the snow-capped virtual world.
The collection of 204 stickers, including 36 specially designed glitter stickers, is produced by Panini UK. Sticker packs, containing five stickers, will hit the high-street on Tuesday 15 May priced at 50p each. Collectors will also be able to pick up a starter pack - including a Club Penguin sticker album and 3 sticker packs - for £1.99.
Be careful not to throw away the backing of the sticker once you peel it off, one of the stickers in the pack has a code for Penguin Club. I am not sure if it is one per pack or one per sticker. The information in the album says "a special code on every sticker", however, I opened one pack and found only one code. The free stickers that came with the album had no codes at all.
As with all Club Penguin toys, books, videogames, apps and the Disney Club Penguin magazine, the sticker packs will connect to the virtual world. Every pack comes with a unique code and while most will unlock coins to use in the virtual world, a select number of special sticker packs will bear a code that will give access to Club Penguin’s Treasure Book where fans can select one item from a range which includes clothing, puffles and more coins.
Lucy Woodward, Director of Disney Online Studios for The Walt Disney Company, Europe, Middle East and Africa says: “We are delighted to add another creative and colourful product to the Club Penguin entertainment portfolio. We are always looking for new ideas and engaging ways for kids to interact and play. The sticker collection is a really great way for kids to collect all their favouriate Club Penguin characters as well as being able to get something extra that they can then use in the virtual world.“
Club Penguin is also releasing a range of mini figure blind bags. Each foil pack comes with a collectible penguin and puffle micro figure as well as a coin which allows kids to unlock one item from the Treasure Book. The Club Penguin mini figure blind bags are on sale in all major retail outlets from Friday 1 June for £1.99.
Launched in October 2005, Club Penguin has seen more than 175 million registered users pass through the site. With its imaginative play environment, word filtering technology and live moderation, award-winning Club Penguin has built a solid reputation as a safe and secure online destination that provides fun for kids and peace of mind for parents.
So, what exciting pages are there to be found in the new sticker album? There are lots of your favourite characters, penguins and puffles, having adventures on board the Migrator or Underwater, relaxing in the Community Garden or showing off their favourite outfits.
The sticker album is produced by Panini and is exactly what you would expect from any themed sticker album with an added bonus of the special codes. What will you do? Unlock coins online? Or even get access to the Treasure Island?