Jingle Jam, Jingle Jam

I'm pretty good at making my own jams and chutneys, but if I see a new jam variety, I can't resist the temptation. So it happened when I was browsing Abel & Cole's website, looking for their Christmas offerings. The sound of Jingle jam was very attractive and I added a jar to my shopping cart.
Quite often Christmasy jams and chutneys happen to be disappointing as they are all rather same-ish.

So, what did we think of Abel & Cole's Organic Jingle Jam?

It is basically a thick apple jam with spices (ginger and cinnamon). Sounds simple, but tastes wonderfully festive and truly evocative of the holiday season. It is sweet, but not overly sweet. Lovely on slightly buttered toast (my guys love a toast with butter and jam in the morning, and this jam has received Thumbs up from all of the toast-eaters).

It is an exceptionally good jam to serve on digestive biscuits with a selection of cheeses: here you see it paired with a chunk of Stilton and a piece of Tickler. Honestly, this combination is so good, I could eat it every day.

I think this jam would be wonderful for a jam crostata too, as it will definitely work well with the shortcrust pastry.
On the taste front it gets 10/10 from our family. My only  mild criticism is that I find the design of the label slightly boring. I would jazz it up and make more Christmasy.
Ho Ho Ho!