Warhol became obsessed with the visual symbolism of the everyday objects in the 1960s and created a whole gallery of works based on Campbell's soup cans. For him those cans represented the American cultural values. Turning the famous product into his own signature artwork is a strike of genius.
Incidentally Warhol cla
|Image of the cans on the left is reproduced the courtesy of Campbell's|
Latest foodie news: "Fifty years after Warhol has developed his iconic series, 32 Campbell's Soup Cans, Campbell's is paying tribute to his work by introducing limited-edition cans of Campbell's Condensed Tomato Soup with lables derived from original Warhol artwork".
I haven't been able to find a new can yet, but they should be appearing on the shelves of the supermarkets from mid-September 2013. I surely will buy a can, it would look like a stylish addition to my kitchen shelves (if I could find any spare space there). It could make a nice pencil holder too.
"Three years ago Warhol's Big Campbell's Soup Can with Can Opener sold at auction for $23.8 million. Thankfully for UK soup lovers, these Warhol-inspired masterpieces will retail at less than a pound"
|Photo courtesy of Campbell's|
Four new designs were created in partnership with The Andy Warhol foundation. They are decorative, stylish, vibrant and uber-cool. I think the maestro himself would have smiled with approval.
A bit of trivia:
"Campbell's Tomato soup was the first soup created by Campbell Soup company, 116 years ago. Today Campbell's condensed tomato soup continues to be enjoyed by more than 25 million people in over 100 countries every week."
On a personal note, I do remember eating lots of tinned tomato soup during the first year of my marriage. My husband was a postdoc student, I earned pennies at the photo factory, we lived in a one-room bedsit and shared the kitchen with lots of other students. I did bulk it up with the grated carrots and potatoes though. Ah, the trip down the memory lane.
Are you excited to see the new Campbell's tomato soup can designs?